Self-Paced Online Course: Marketing

Study Hours: 28

The essentials of marketing are provided in this module, together with the special challenges and opportunities experienced by startup companies. Modern, online marketing techniques are discussed as well as more traditional methods.

Learning Objectives and Outcomes

Upon completion of this course you will be able to:

  • Appreciate the scope of marketing and the roles of market research, advertising, public relations, tradeshows and events, telesales and other components of the marketing mix.
  • Create a digital marketing plan involving search engine advertising, social media marketing, online videos, customer relationship management (CRM) systems, email and marketing analytics.

Course Sections

The course is organized into the following sections:

  • Marketing: The Marketing Function
  • Marketing: Creating & Presenting the Marketing Message
  • Marketing: Market Research
  • Marketing: Advertising
  • Marketing: Public Relations
  • Marketing: Tradeshows & Events
  • Marketing: Email Marketing
  • Marketing: Telemarketing
  • Marketing: Search Engine Marketing
  • Marketing: Online Video Marketing
  • Marketing: Marketing Analytics
  • Marketing: CRM ~ Customer Relationship Management Systems for use in Marketing
  • Marketing: Distribution Channels
  • Marketing: Social Media Marketing
  • Marketing: Marketing for Startup Ventures
  • Marketing: International Marketing
  • Marketing: The Company Website
  • Marketing: Telesales

Course Information:
Study Hours: 28

Enroll Anytimefirst create an SVBS account.

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